Check my CV

Experience

Exoticca
Lead Product Designer
Nov 2019—Present , Barcelona, Spain

As the Lead UX/UI Designer at Exoticca, I oversee our online travel platform's design and user experience strategies. I manage a talented team of four UX/UI designers and one researcher, driving innovative, user-centric design solutions that enhance the overall customer experience.

We are implementing the principles of Continuous Discovery Habits by Teresa Torres as our core approach, leveraging Opportunity Solution Trees to explore and prioritize design opportunities.

Partner with product managers, developers, and other stakeholders to ensure our design initiatives align with business objectives.
Continuously analyze user feedback and data to refine and optimize the user experience.
Conduct thorough user research, including interviews, and incorporate artificial intelligence to inform and improve our design processes.
Responsible for defining annual and quarterly OKRs, as well as creating headcount plans and managing the annual budget.

I have an extensive background in Product Design and art direction, but I have found my true passion in leading a team.

Ironhack
Teacher Associate in a Part-Time Bootcamp
March 2020 · March 2021 , Barcelona, Spain

I played a key role in supporting over 30 students in mastering essential UX/UI design concepts, including UX Research, Design Thinking, Heuristics, UI, Information Architecture, and Interaction Design. Product Owner for student projects, collaborating closely with the Lead Teacher to guide and oversee product development.
Led Figma workshops, teaching wireframing and rapid prototyping to accelerate the design process.
I focused on ensuring students gained practical skills and a solid understanding of UX/UI principles, preparing them to tackle real-world design challenges.

Holaluz
Lead UX/UI Senior Product Designer
May 2023—Present , Barcelona, Spain

Served as Lead Brand Designer, maintaining consistency and ensuring alignment with the company's visual identity across all platforms.
Created wireframes, designed end-to-end user flows, and developed interactive prototypes to optimize customer journeys (Desktop and Mobile Web).
Developed and maintained the brand's Design System, ensuring scalability and consistency.
Collaborated closely with developers, providing support during all development stages (pre- and post-release).
Designed CRM and landing page flows to improve user engagement.
Led creative efforts across TV, print, and guerrilla marketing campaigns, working alongside multiple Art Directors and external agencies

Education

Ironhack
UX·UI Part Time Barcelona:
Design thinking, Wireframes, Prototyping, Testing, Information architecture...

Complot
Creatividad y Dirección de arte:
Copywriting, Brainstorming, Mood boards, Style Guide, Tile Guides...

Spain Business School
Creación de Producto Digital.
Usabilidad y accesibilidad en productos digitales.

Bau
Graduado en diseño gráfico.
Tipografía, iconografía, proyectos, fotografía, Adobe...

LIDR.co
Ignite Mentoring Program , Leadership Ignite Mentoring Program , Leadership oct. 2023 - dic. 2023oct. 2023 - dic. 2023

Business vision, Technical vision, People management process: Mentoring, 1-1, Delegation, Feedback, Reporting, Hiring, Onboarding. Conflict resolution, motivating high-performance team

Product Talk Academy
Continuous discovert Habits
Jan. 2024 - feb. 2024

Collect specific stories about past behavior to get reliable insights.
Improve my active listening skills to ensure any missed key insights.
Create interview snapshots to quickly summarize what you learned.

Barcelona Virtual
Senior Digital Designer
Apr. 2009—Sep , 2014

Designed wireframes and user flows for leading brands such as Cinesa, Unilever, PlayStation, and Lacasitos, ensuring seamless user experiences.
Developed UI designs and branding solutions that aligned with client goals and strengthened their digital presence.
Conducted focus groups and UX research for projects with PlayStation and Samsung TV, gathering valuable insights to enhance product usability and engagement.

How I make my decisions

By leveraging data-driven insights, we validate assumptions, uncover areas for improvement, and refine our solutions to enhance user experiences. Data allows us to measure the impact of our designs, enabling continuous optimization and delivering results that truly add value.

O1. Data

O2. User-Centric Design

Placing the user at the heart of every decision allows us to create intuitive, inclusive, and meaningful experiences. By solving real problems and focusing on usability, we foster trust, engagement, and lasting relationships between users and products.

O3. Business

Balancing creativity with business objectives ensures every design decision drives impact. I focus on aligning user needs with company goals, delivering solutions that are both functional and strategically valuable. Design isn't just about aesthetics; it’s about measurable outcomes.

O4. Continuous Interviewing

Ongoing user interviews help us stay connected to evolving needs and behaviors. By gathering real-time feedback, we validate ideas early, reduce risks, and ensure our solutions are grounded in real user insights, leading to informed and impactful decisions.